Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Tuesday, January 5, 2021

Should a Writer Have a Website?

 

The question of what sort of web presence a writer should have comes up regularly on chat boards.


I’m not a fan of shoulds. If you’ve read my past posts, you probably know that. I won’t deny the discomfort I felt when I first made a website with my name domain. Touting one’s work and personal self feels weird and also somewhat unseemly.


But I also think there’s gigantic cognitive dissonance in wanting to be published (i.e. make public) and at the same time wanting to personally hide.


Unless you dream of doing a J.D. Salinger act, which means writing a classic and then disappearing as an ever-growing mystic aura radiates from the mention of your name, writing to publish means having some public presence. This is true for traditionally published authors, aspiring writers, and even more for the self-published who effectively become publishers and marketers.


While social sites are nice places if you like such hangouts, there is no substitute for a site you control under your own name. I think this post by agent Jennifer Laughran says it well, in her own take no-prisoners verbiage.

 

A few common reservations you can wipe off the deck immediately:


*It doesn’t have to cost much, though free options are not as good for various reasons. There are many inexpensive options that won’t force ads or a domain of the hosting company.

*It doesn’t require hiring a professional web designer. Nice to do (and worthwhile) if you are independently wealthy or already successfully published. But most web hosting services have templates that are intuitive and even non-techies like me can work with.

* It doesn’t have to blow anyone’s socks off, like the sites of famous bestselling authors. Start small and plain, but start.

 

Your website, under your own domain name, is your bit of real estate in the digital world. It’s a place to see you, (photo, please) your books if you have any, and a way to connect.

 

Of course, you don’t have to. You don’t have to write or publish anything. You only have to eat, drink, sleep, and try to be kind to others. But if you wish to share your work, get thee a website.



©From Author Vashti Harrison’s site



Tuesday, November 10, 2020

Are You Tired of CORONA Yet?


Beware of branding, for it may come back to burn you.

CORONA, once just a Latin word for crown and a nice sounding one at that, is now *the global enemy* to be vanquished. But remnants of its old glory branding days are everywhere.

Beer^


Beans^

Seltzer water^

Chocolate^

Cars^

And in case writers, ever sensitive to words, want to forget about it~~~
Hemingway’s old typewriter.^

Oh, brothers and sisters-- I need cake...
^GAHHHHH!^

Tuesday, October 29, 2019

There’s Ghosting and then there’s Ghastly


In early July, a post made the rounds in writers groups online and caused some consternation. You can read the original post here.


Most people know by now that professional writers (who rarely get public credit) often write books authored by people who are not writers. Thus, such writers are called ghostwriters.


But ghostwriting fiction for rich teens so they can claim literary novels on their resume? This is a different ballgame. After all, part of the buzz these mis-credited novels get is because their “authors” (not!) are teens. Think “WOW-only-sixteen-and-already-a-traditionally-published-novelist.”


There is plenty of puffery in the public sphere, so why do I find this a different order of offense?


Maybe because as one who writes, I know the joy of seeing my name on a published cover is the least of it. That part lasts but five minutes. I know the real deep spiritual satisfaction of writing itself, and to think young persons so completely miss that boat makes me sad.


It isn’t very different from a rich person hiring a well-coiffed escort and thinking it is the same as real loving companionship with an equal. The ways of the world are rife with examples of thinking you can buy what is priceless. But what makes this especially sad is that parents are buying it for their children.


You have to inhabit real writing, struggle with your story and come out alive, published or not. 
That’s the real deal, kids.

{With a nod to Halloween, round the corner}

Tuesday, September 24, 2019

WRITE What You Love to READ


Steven Spielberg said he makes the movies he’d like to see. It’s that simple.


So it is for me. I write the stories I’d like to read. Good thing, because read them I will, over and over, before I move on to writing the next story I’d like to read.


This is my answer to the question of why I write for kids, why I write what I write, and why I write, period. I like to read. That is the why and the what.


There are writers who wouldn’t write commercial books if asked, because they don’t read them. Others wouldn’t write literary fiction because-- ditto. If you love reading who-done-its, Science Fiction, or romance, you could try writing one. Writing is a thorough engagement, and such is rewarding in a deep way when it’s what you like.


All the rest are the dues we pay for this privileged existence.

©Ofra Amit (from A Velocity of Being)



Tuesday, August 8, 2017

PEN NAMES

...a.k.a nom de plume

“...What is your name?”
The child hesitated for a moment.
“Will you please call me Cordelia?” she said eagerly.
“Call you Cordelia! Is that you name?”
“No-o-o, it’s not exactly my name. But I would love to be called Cordelia. It’s such a perfectly elegant name.”

From ANNE OF GREEN GABLES by L. M. Montgomery ©1908


Ever since I read these lines, way back in the wee days of self-conscious awakening of middle childhood, I knew I had a bosom buddy in Anne Shirley who so desperately wanted to be called Cordelia.

I’d already named myself many times. I have a prescription my mother saved from when I was two, and told the doctor my name was Skippy. What two-year-old would want to be called Mirka if she could be Skippy?

For authors, the pen name (or pseudonym) is an old and venerable tradition. The French idiom for it, nom de plume,  literally means "name of feather," which harks back to the quill pen, a writing implement used since 600 AD. The nom de plume used to be a way to hide identity if the writing was too racy, too politically sensitive, or just plain not the sort of writing one wanted to be known for.

Nowadays, most of the above reasons don’t hold for long. It’s too easy for an interested party to trace the true identity of a writer, and we don’t worry about casual interest. Only the truly interested could pose a potential problem down the line.

Most authors who opt for a nom de plume do so for reasons of branding. They may want to publish under different names for different genres of writing, or re-invent themselves after a less than brilliantly successful debut. Or, like Anne-with-an-E, they may find their legal name uninspiring.



"Oh, I'm not ashamed of it," explained Anne, "only I like Cordelia better. I've always imagined that my name was Cordelia—at least, I always have of late years. When I was young I used to imagine it was Geraldine, but I like Cordelia better now. But if you call me Anne please call me Anne spelled with an E."
 
"What difference does it make how it's spelled?" asked Marilla with another rusty smile as she picked up the teapot.

"Oh, it makes SUCH a difference. It LOOKS so much nicer. When you hear a name pronounced can't you always see it in your mind, just as if it was printed out? I can; and A-n-n looks dreadful, but A-n-n-e looks so much more distinguished. If you'll only call me Anne spelled with an E I shall try to reconcile myself to not being called Cordelia." 



I have come a full circle from my days as Skippy. I have made peace with my legal name, and branding is something I still can’t wrap my head around.  I seek authenticity in what I read and what I write.

But every now and then, I wonder.
Dalilah Corazon?
Jo Bunkerville?
D. D. Durk?

Ah, the possibilities.

Who would you be?

 
 
A good article about the challenges of choosing a pen name is linked here.



Tuesday, August 1, 2017

The Art of the SELFIE

Well, I knew someday I would try my hand at this thing called selfie. After all, everyone is doing it—
 

Even if not everyone approves—
^^^Former President Obama, Former British Prime Minister Cameron, and the former Danish prime minister Thoring Schmidt taking a selfie at Nelson Mandela’s funeral. Michelle was not amused.
 
 
 
Sometimes I just want a photo of me with some iconic landmark in the background. It’s an I was there without asking others to take time and take the picture. Other times it’s Proof I’m still alive.


I see folks of all ages doing it. It’s not just for young’uns anymore. Something else I noted— no camera needed. The mobile phone has replaced it and few other things to boot.


My few attempts so far have been rather pathetic. It helps to have a good phone, and it helps even more to have the ability to pretend it is not a phone you are looking at. Maybe I should take acting classes.

But I can’t leave you there. Here’s a link to a post by someone who does know how to do it. I like this link, because it makes no pretense that selfies aren't show-offies. But if we are vain, might as well be successfully so.





Still working on it^

Tuesday, January 31, 2017

The BEING of the Writer

A friend who is also a writer, maybe the most gifted one I know personally, was lamenting about all the things a writer must have. As she has taken care to have most of these things, her lament was born of experience.


She is, yet, unpublished, although if there is any smidgen of justice in this life, she will be. She has a website, a blog, a backyard cottage with a dedicated writing room, a critique group, and an agent. She has gone on writing retreats, some rather costly. She has attended workshops. She has travelled to conferences in New York (also costly) and has a taken a two-years-long MFA course resulting in a master’s degree.

And she’s got the most germane thing of them all of all— the time and means to dedicate to writing.
And now, she told me, she has realized that while all of the above have given her this thing called the writing life, none of them is necessary. Great novels were written and published without their creators having these.


We broke it down thus:

WEBSITE— Good to have, but not absolutely necessary.

BLOG— Ditto

WRITING COTTAGE— a dedicated space is really nice and helpful, but not a must

CRITIQUE GROUP— this isn’t for every writer, and many never belong to a group

AGENT— Helpful, but, again, not an absolute must

WRITING RETREATS— Lovely and romantic, but the act of writing requires only a periodic inner retreat, not an actual cottage in the woods

WORKSHOPS and CONFERENCES— Helpful for some, not a must

ACADEMIC DEGREES— these never make a writer, but they could make a teacher

TIME and MEANS— many have managed their first books without having either


All these are helpful, and some are immensely so. But not one makes a great or even fine writer. The “business around The Business” will make you think otherwise. But they are selling the above.


As we talked about it, and wound up dismissing one item after another, we found ourselves laughing giddily at the energy expended on the periphery of the creative vortex. It’s lovely and interesting to “be a writer,” but no substitute to, ahmm, writing.



It’s a funny thing about writing. Whether it’s cute ditties or the great American novel, we don’t need much, nor should we use not having much as a reason not to. We only need to buckle up and do it.


Tuesday, June 28, 2016

About Author Branding

The world of commerce pushes brands. Now, I hear, we must even brand ourselves if we want to make it in any arena.
If you haven’t heard of author branding— don’t believe me. Just internet-search these two words. We are no longer artistic vehicles for good literature; we must write and continue to write the same kind of stories. Or, put another way, we can write what we want, but being successful depends on writing the same sort of material.
We’ve heard of actors lamenting they are offered the same sort of role over and over. Some famous authors say they are deemed capable of one genre only, and we chuckle at these poor successful souls who have what many desire: success in an impossibly competitive field. But at the same time, we shudder at the rigid educational tracking of a child, or the stereotyping of a person by race, or the judging of an individual by nationality. Now that is just awful. Right?
Fact: In 1900, L. Frank Baum published two books: The Wonderful Wizard of Oz and The Art of Decorating Dry Goods Windows and Interiors. Yup, the very same L. Frank Baum. Good thing he didn’t know about branding.