Beware of branding, for it may come back to burn you.
CORONA, once just a Latin word for crown and a nice sounding one at that, is now *the global enemy* to be vanquished. But remnants of its old glory branding days are everywhere.
CORONA, once just a Latin word for crown and a nice sounding one at that, is now *the global enemy* to be vanquished. But remnants of its old glory branding days are everywhere.
Beer^
Beans^
Seltzer water^
Chocolate^
Cars^
And in case
writers, ever sensitive to words, want to forget about it~~~
Hemingway’s
old typewriter.^
Oh, brothers and sisters-- I need cake...
^GAHHHHH!^
5 comments:
It's better than Ayds, the weight loss supplement from the 1980s
I actually remember that brand fiasco. It was a faux product anyhow, so I didn't weep for them.
My first typewriter was a Smith Corona, just like Hemingway.
:-)
On a related note, last Monday there was a repeat of the last season episode of the courtroom drama, "All Rise." It was my favourite episode so far. Anyway, it was shot mostly in split-screen format, featured a Zoom courtroom, and dealt with the new reality of life with the virus during the lockdown of Los Angeles. So there is a way--an awesome way--for writers to use this situation as a plot thread creatively and humorously in tv series.
Mine too, Barb :)
I love this collection of coronas. There's even a St. Corona and she's patron of...I'm not kidding...protection against plagues (and pandemics)
https://www.msn.com/en-ae/news/other/meet-st-corona-the-patroness-of-plagues-and-pandemics/ar-BB11m4wy
Well, the saint is sorely needed :)
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