We live in a world that says self-promotion is what effective individuals do, and if you want to be one, you must as well.
Just glance at Facebook, Twitter, or (if you absolutely must) TikTok.
At the same time, the echoes of past ethe reverberate, reminding us that best praise does not come from oneself. Let others toot your horn.
The second feels much better to most writers, who tend to be introverts. Most artistic sorts would rather think about creating than marketing.
Another blog post speaks of this in more detail. Its title, Does the Idea of Promoting Your Book Make You Feel Queasy?— contains the operative word.
If you self-publish, that’s a given. But today it’s also required of the traditionally published. It is one thing to go on a book tour or give interviews, all arranged by a publisher. These days, such is reserved for a tiny percentage of the big-five publishers’ A-list authors. Even that makes most writers queasy.
I know so many who lament this aspect of the creative life in private exchanges.
Here’s one way to cope with this aspect of work: think of it as a price to pay for the sheer joy of living creatively.
Because in life, there’s always a price.