How can you make your blog/tweets/Instagram/site/whatever
catch on?
As one who has never had a post take over the Internet by
storm, (or as they call it, go viral,
which sounds ominously sickening) I can’t speak from experience. I’m an
observer, just like you.
I find there are three kinds of posts that sometimes (but
statistically rarely) catch massive attention.
The first are inspirational yes-we-can and
never-give-up and the-best-is-yet-to-come sort of posts. When
written with passion and conviction, (and especially from experience) they are
needed and wanted and— let’s face it— like water on parched earth. I save,
disseminate, and re-read these.
The second are the things-are-so-hard-right-now
and I-could-use-your-support
for-the-challenges-I’m/my friend/someone I know-is- facing and feeling-overwhelmed sorts of posts. If the
story is told well and from a place that feels authentic, our empathetic nature
just gravitates to disseminate these and try to enlist help.
The third sorts that catch attention
are the mysterious, impossible to explain. At least I can’t. These are the nonsensical-peculiar
and can-you-please
watch-this-because-it-is-intriguing/amusing/or I don’t know what and
what-the----?!?
Example of such is here.
The third kind of viral posts exemplify why no one can
reliably plan an economy, or predict the future, or answer the ultimate matter
of why we are here with complete accuracy.
And these third viral kinds of posts are the most
interesting to me. Even though most are strangely inane, I continue to marvel
at what our species will deem worth our while.
