How can you make your blog/tweets/Instagram/site/whatever catch on?
As one who has never had a post take over the Internet by storm, (or as they call it, go viral, which sounds ominously sickening) I can’t speak from experience. I’m an observer, just like you.
I find there are three kinds of posts that sometimes (but statistically rarely) catch massive attention.
The first are inspirational yes-we-can and never-give-up and the-best-is-yet-to-come sort of posts. When written with passion and conviction, (and especially from experience) they are needed and wanted and— let’s face it— like water on parched earth. I save, disseminate, and re-read these.
The second are the things-are-so-hard-right-now and I-could-use-your-support for-the-challenges-I’m/my friend/someone I know-is- facing and feeling-overwhelmed sorts of posts. If the story is told well and from a place that feels authentic, our empathetic nature just gravitates to disseminate these and try to enlist help.
The third sorts that catch attention are the mysterious, impossible to explain. At least I can’t. These are the nonsensical-peculiar and can-you-please watch-this-because-it-is-intriguing/amusing/or I don’t know what and what-the----?!?
Example of such is here.
The third kind of viral posts exemplify why no one can reliably plan an economy, or predict the future, or answer the ultimate matter of why we are here with complete accuracy.
And these third viral kinds of posts are the most interesting to me. Even though most are strangely inane, I continue to marvel at what our species will deem worth our while.