How to Popularize a Blog

Ahm...Not

As one whose blog is not the talk of the town, I am an authority on how not to have a blog that gets attention.

When I began blogging, it was at the urging of the small publisher who contracted my book. I had been following a few blogs, but not faithfully. One of my literate friends huffed that writers who blog are giving away their pearls for free, and another writing friend said it gobbled up precious real writing time. So I dipped my toes in with hesitation and little hope that I could do it right.

I looked at blogs that had many followers, and three things stuck out: they either were –
A. Constantly updated resources of useful information
B. Vociferously political bordering on the trolling side
C. Or they were enormously entertaining.

The resource-rich blogs are still staples of the blogosphere, and require work and dedication, as well as passion for the field they serve as resources for. I had to face that, for me, that sort of time and effort is reserved for writing fiction. What is left at the end of the day is all for family and friends.

A couple of examples of excellent resource blogs:

 the amazing Jane Freidman’s, about the business and the craft of writing —

https://www.janefriedman.com/blog/

And Evelyn Christensen’s, (technically not a blog but a website though a periodical E-zine makes it almost a blog,) about writing for the educational market—

http://www.evelynchristensen.com/markets.html 

[It helps, and gives the blog some gravitas, if the aggregator/editor is an authority in the field. Be it Tech-support, Make-up, travelling or writing.]

The political sorts of blogs are not only unsuitable for me, (I am hopelessly centrist there) but I personally have the impediment of becoming nauseous in their vicinity. This is why I won’t give examples of such, though I doubt you need it.

So that left the enormously entertaining, and there I continue to try with occasional success, (minus the “enormously”) which is where my modest weekly strolls have found me.

The thing is, I have found it pleasant and worthwhile, and that’s the best part of doing anything. That’s a variation of “doing it right,” which is right for me right now.