I
see this question on writers group chats. Should I have a book launch party?
Where? How? Is it a must?
I
really like this
post by Liz Alterman. It tells of her personal experience of this very
matter.
Let’s
face it: unless you have written on a very hot topic and are a known expert on same,
or you are already an established author for fiction, your book event will not
draw a crowd of strangers. Your audience will be largely made of supportive
friends who want to celebrate with you, a very nice thing. This, too, makes a
book feel “launched.”
But
there will be a few new faces, and each is a possible future friend. This, at
least, has been my experience.
If
the very idea of throwing a party where no one comes gives you night sweats,
know that you don’t have to have book events. Many writers are not
natural partiers. It’s okay either way.

