A few weeks ago I attended a writers’ presentation where the subject was how to make the most of Author Visits.
The presenter was a charming and energetic writer of many published picture books. She was informative and funny, a winning combination. But-
She also had a background in marketing.
Her day job, something most writers must have, was in marketing not related to the book business. Her approach to establishing a career in writing showed that special training and attitude I have come to associate with publicists.
It had taken me a few weeks to digest her presentation. I had to absorb not only the details I may possibly be able to implement in my own life, but to accept that when it comes to what the world values, it is not about pure merit.
It is about a certain level of competence combined with spectacular marketing.
We all know the tales of the solitary types, the J.D. Salinger writers, who wouldn't give an interview. They are the outliers times ten. Most writers cannot afford to hide. Salinger couldn't either, until he became The Salinger.
I’m still mulling over how I do or don’t fit in. It’s called finding oneself, and it doesn't end when you leave your teens. All matters of this world are works in progress, or the writers’ acronym: WIP.
I hope your WIP are rolling along. I hope you have the energy to market.